Five years on, the program kept turning.
So should the story.
A continuation video series for Roots Community Health, picking up the thread we set down in March 2021 — Dr. Aboelata, Monica, Dr. Williams, and the Transitional Housing & Workforce Preparedness program — and following what's changed in the half-decade since.
Since March 2021
The original series. Eight cuts, still in rotation.
Produced, directed, and edited by Jamii in spring 2021 for Roots' new transitional housing + workforce preparedness program. The series ran on the ROOTS YouTube channel and at clinic-side screens through the rest of the year.
ROOTS Turning Point · Introduction
ROOTS Turning Point · A Transitional Housing + Workforce Preparedness Program
Spotlight · STOMP — Dr. Williams
Spotlight · Monica's Story, Part 2
Spotlight · Monica's Story, Part 1
Same people. Five years older. Different questions.
Each thread re-opens one of the 2021 spotlights and follows it into the present. Some are continuations; one (the Workforce Prep alumni track) is a new arc the original series only set up.
Monica · five years on
The series' emotional anchor. We've kept in touch through the program office. The arc has movement — graduation, employment, two moves. Filmable, with consent already being discussed.
Dr. Williams & the STOMP descendants
STOMP wound down in '23, but the playbook moved into Roots' mobile primary care fleet. Dr. Williams still leads it. The story is the through-line from pandemic response to permanent infrastructure.
Workforce Prep · five cohorts later
The 2021 series introduced the classroom inside the flagship cut. The story now is what came after — 112 alumni, 5 cohorts, a wage curve, two graduates who returned as staff. The most shareable thread for partners and funders.
Dr. Aboelata · the next ask
Bookends the series the way the 2021 intro opened it, but reframed: what worked, what didn't, what the next five years require from the city and from donors. Mirrors the Introduction in shot grammar, intentionally.
Two films. Six spotlights. One brand kit.
Built to drop into the same delivery channels as the 2021 series — ROOTS YouTube, clinic-screen loop, partner decks — plus a vertical cut set sized for the channels that didn't exist last time.
| № | Deliverable |
|---|---|
| D-01 | Long-form A · Monica revisitedSingle subject. Returns to EP/04–05 grammar. Two location days. |
| D-02 | Long-form B · Workforce Prep arcThree alumni woven together. Continuity with EP/06. |
| D-03 – D-08 | Spotlight series · 6 cutsDr. Williams, Dr. Aboelata, two alumni, communal kitchen, intake tour. |
| D-09 | Vertical cut setEight 9:16 derivatives sized for Reels, Shorts, TikTok. New for this run. |
| D-10 | Photo set · 40 selectsStills captured alongside motion. Same subjects, color-graded to match. |
| D-11 | Title cards + lower-thirds kitUpdated typography, name plates, end card. Editable .mogrt for the in-house team. |
Fourteen weeks. Two shooting blocks.
Mirrors the 2021 production rhythm — pre-pro, principal block, sit-down interviews, edit, two-pass review — so the team office-side knows what to expect, when.
Sign & align
Countersigned proposal, scoping call with program office, locked subject list and shoot dates.
Pre-production
Subject confirmation, consent paperwork, location scouting, treatment lock for both long-forms.
Principal block A · West Oakland
Monica, Workforce Prep classroom, two alumni. Five shooting days. Stills captured in parallel.
Principal block B · Bayview + sit-downs
Second site, Dr. Williams field day, Dr. Aboelata closing interview, communal kitchen.
Assembly & first cuts
Long-form A and B rough cuts, six spotlights at v0. Internal Jamii review only.
ROOTS review · pass 1 + pass 2
Two rounds of notes from the program office. Two named decision-makers. Time-coded feedback.
Color, sound, masters
Color pass, mix, captions, alt formats, accessibility check, master delivery.
Handoff & launch support
Upload, thumbnail design, description copy, premiere scheduling, six weeks of post-launch availability.
Three ways in. Start at the 2021 rate.
Same non-profit rate we held in 2021. Enter with a single updated film at the original price, or scale to the full campaign. Pick a tier and build your own package below — the estimate updates live. Two payment milestones; travel and crew per-diems already inside each bid; nothing locked at sign.
Refresh
- One updated long-form film · 4–6 min
- 2 shoot days · lean crew
- Drone, key interviews, day-in-the-life with the Stomp outreach team
- 1 review round
- Captioned 16:9 master + thumbnail
Advocacy Cut
- Everything in Refresh, plus:
- Council cut · 3–4 min, data-forward, ends on the land ask
- Cost-vs-sweep impact graphic + Stomp dashboard data
- Funder reel · lived-experience + outcomes story
- Resident interviews + vernacular-art / encampment segment
- 3 social spotlight cuts + vertical versions · 20 photo selects
- 4 shoot days · 2 review rounds
Campaign
- Everything in Advocacy Cut, plus:
- Two long-form films (Monica + Workforce Prep arc)
- Six spotlight cuts · eight vertical derivatives · 40 stills
- Title cards + lower-thirds kit (.mogrt)
- Release calendar timed to council sessions + the midterms
- Earned-media press kit · press-ready stills + b-roll
- 14-week production + 6 weeks launch support
Build your package
Start from Advocacy Cut and attach modules below. Your estimate updates live — final pricing confirmed on the call.
Sign here. We start Monday.
A countersigned PDF lands the project on our schedule. The first kickoff call goes on the calendar within 48 hours. Reply to this proposal or sign in place — both work.