Executive Summary
Jamii Tech is pleased to present this proposal for Green Scholars to build a compelling digital presence that supports your mission of empowering students through scholarships, mentorship, and community engagement. Our goal is to create a platform that connects students with opportunities and showcases the impact of your programs.
We have outlined two engagement options to best fit your goals and budget: a fully managed subscription model for hands-off digital management, and a project-based option for organizations that prefer to manage their own digital presence after launch.
Current State Assessment
Our review of Green Scholars' current digital presence
Website
Key Issues / Areas for Improvement
Will be assessed during paid discovery session
Marketing
Areas for Improvement
Will be assessed during paid discovery session
Proposed Website Scope
A modern, responsive website built to support Green Scholars' mission
Phase 1 — Website Redesign / Build
Timeline: 4–6 weeks
Modern, Responsive Design
Clean, professional design with mobile-first approach
Mobile-First Approach
Optimized for all devices and screen sizes
Clear Navigation
Intuitive information architecture for easy access
Program Pages
Scholarships, events, and mentorship program showcases
Application Portal
Online application and enrollment system for students
Impact Stories
Testimonials and success stories from scholars
Donor / Sponsor Section
Showcase and recognition for donors and sponsors
Blog / News Section
Regular updates, education content, and community news
Team & Advisory Pages
Leadership team and advisory board profiles
Phase 2 — SEO & Performance
Timeline: 2–3 weeks
On-Page SEO
Full search engine optimization for all pages
Google Business Profile
Setup and optimization for local visibility
Site Speed Optimization
Performance tuning for fast load times
Analytics Setup
Google Analytics and Search Console integration
Proposed Marketing Scope
A comprehensive marketing strategy to amplify Green Scholars' reach and impact
Social Media Strategy
- Platform recommendations
- Content calendar (weekly posting schedule)
- Student spotlight series
- Community engagement plan
- Paid advertising budget and targeting
Email Marketing
- Newsletter setup
- Automated welcome sequences
- Donor / sponsor update campaigns
- Student recruitment campaigns
Content Marketing
- Blog content (education, impact, community)
- Video content (student stories, events)
- Photography
Branding
- Visual identity review
- Consistent messaging across platforms
Option A: Subscription Model
Ongoing Partnership
Best for organizations that want a fully managed digital presence with continuous improvements, updates, and support
Website
Custom Website Design
Fully custom, modern design tailored to Green Scholars' brand and mission
Mobile-First Responsive
Optimized for all devices with a mobile-first approach
Unlimited Updates
Unlimited design changes and content updates included
Content Management
Add/edit pages, programs, events, and announcements
Program Pages
Scholarships, mentorship, events, and enrollment pages
Application Portal
Online application and enrollment system for students
Impact Stories
Testimonials and success stories section
Donor / Sponsor Showcase
Recognition and showcase for donors and sponsors
Blog / News Section
Regular updates and community news
Team & Advisory Pages
Staff and advisory board profiles
SSL & Security Monitoring
SSL certificate with ongoing security monitoring
Monthly Performance Reports
Detailed analytics and performance tracking
Hosting Included
Fast, reliable hosting with 99.9% uptime
Priority Support
Email, phone, and text support with same-week turnaround
Marketing
Social Media Management
Content creation and posting across platforms
Monthly Content Calendar
Planned content strategy delivered every month
Student Spotlight Series
Highlighting student achievements and stories
Email Newsletter
Setup and management of email campaigns
Google Business Profile
Setup, optimization, and ongoing management
Ongoing SEO
Continuous search engine optimization efforts
Donor/Sponsor Campaigns
Regular update campaigns for donors and sponsors
Quarterly Strategy Reviews
Regular check-ins to assess and adjust strategy
Option A Investment
Ongoing Partnership
Setup Fee (One-Time)
$1,000
Covers initial design + build
Monthly Subscription
$500/mo
Hosting, updates, marketing, support
Includes:
- Website design, development, and launch
- Hosting, domain, and SSL certificate
- Unlimited design changes and content updates
- Social media management and content creation
- Email newsletter setup and management
- Google Business Profile optimization
- Ongoing SEO optimization
- Monthly analytics and performance reports
- Priority support via email/phone/text
- Same-week turnaround on update requests
- Annual website refresh/redesign
- Quarterly strategy review calls
- Staff training as needed
12-month minimum commitment. Month-to-month after first year.
Total Year 1: $1,000 setup + ($500 x 12) = $7,000
Option B: Project-Based
One-Time Build
Best for organizations that want a professional website delivered as a one-time project with a clear start and end date
Website Deliverables
- Custom website design (up to 10 pages)
- Mobile-responsive design
- Program and scholarship pages
- Application / enrollment forms
- Impact stories section
- Donor page
- Blog setup
- Basic SEO setup
- Google Analytics setup
- Training session for staff (how to update content)
- 30 days post-launch support
Marketing Starter Kit (Add-On)
- Social media starter kit (templates, content calendar, brand guide)
- One-time email newsletter setup
- Google Business Profile setup
Not Included in Option B
- Ongoing design changes or updates
- Content management after launch
- Social media management
- Hosting after first year (transferred to client)
- Ongoing SEO or marketing
Option B Investment
One-Time Project
Website Design & Development
$4,500
One-time payment
Marketing Starter Kit
$1,200
Optional add-on
First Year Hosting: Included
Hosting After Year 1: $250/yr or client self-hosts
Timeline: 6–8 weeks from kickoff to launch
Payment: 50% upfront, 50% at launch
Comparison at a Glance
See how the two options compare across key features
| Feature | Option A (Subscription) Recommended | Option B (Project) |
|---|---|---|
| Custom Website Design | ||
| Mobile Responsive | ||
| Ongoing Design Changes | Unlimited | |
| Content Updates | Included monthly | Self-managed |
| Hosting | Included | Year 1 only |
| Social Media Management | Included | |
| Email Marketing | Full platform | Setup only |
| SEO | Ongoing monthly | One-time setup |
| Support | Priority, ongoing | 30 days post-launch |
| Analytics & Reporting | Monthly reports | Initial setup |
| Quarterly Strategy Reviews | ||
| Staff Training | Ongoing as needed | 1 session |
| Monthly Cost After Build | $500/mo | $0 (self-managed) |
| Best For | Hands-off management | DIY after launch |
Custom Website Design
Option A
Option B
Mobile Responsive
Option A
Option B
Ongoing Design Changes
Option A
Option B
Content Updates
Option A
Option B
Hosting
Option A
Option B
Social Media Management
Option A
Option B
Email Marketing
Option A
Option B
SEO
Option A
Option B
Support
Option A
Option B
Analytics & Reporting
Option A
Option B
Quarterly Strategy Reviews
Option A
Option B
Staff Training
Option A
Option B
Monthly Cost After Build
Option A
Option B
Best For
Option A
Option B
Recommended Option
We recommend discussing both options to determine which best fits Green Scholars' goals, resources, and long-term vision. Here's a quick guide to help:
Choose Option A if you...
- Want a fully managed digital presence
- Prefer not to manage website updates yourself
- Want ongoing marketing and growth support
- Value having a dedicated technology partner
Choose Option B if you...
- Have staff who can manage updates after launch
- Prefer a one-time investment
- Want to handle your own marketing
- Are comfortable with self-service tools
Next Steps
Here's how to move forward with this proposal
Review This Proposal
Take time to review both options and discuss with your leadership team
Schedule a Discussion
Meet with Jamii Tech to discuss questions and preferences
Select Your Option
Choose the engagement model that best fits your needs and budget
Sign Agreement & Kick Off
Sign the service agreement and begin the discovery and design process
About Jamii Technology
Jamii Technology is a Bay Area-based digital services company specializing in web development, digital marketing, and media production. We are proud to partner with community organizations like Green Scholars to deliver professional, impactful digital solutions that help expand your reach and strengthen your mission.
Web Development
Custom websites built with modern technology
Digital Marketing
SEO, social media, and email campaigns
Community Focused
Dedicated to serving education and non-profit organizations